I have been given the job of researching the current market in order to produce mood boards and a presentation for Stonegate's high street locations; they have purchased many high street bars that are currently loosing money; we are looking to package up a new scheme and concept for the existing venues.
Using various sources such as Mintel I compiled information about current high street brands such as Revolution bars and also the needs of the current consumer. I also used Facebook to conduct a small questionnaire; I spammed various people and got some interesting feedback about what people want. I put forward some ideas that we had discussed in the office and people gave feedback as to whether they think it could be a successful idea.
The production of this presentation by Newman Gauge was a clever mood; there had been no confirmation that there was going to be any work out of the high street brands but the forward thinking from the directors by presenting the client with an answer before the question has put the company in good contention of gaining more work.
The presentation took place this week; we are awaiting feedback.
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