Conclusion

During this process of studying the affects the wider world may have upon a design practice I have noticed a few things; firstly it is extremely important to form good working relationships with companies, especially large corporations because there potential for more work and income. 

I have also learnt that the client is the most important person in the design; if they are not financially stable enough to invest the work load can quickly drop off and change is quick to happen within a large corporation. 

It is also very clever to try and stay ahead of the client; understand what its future needs may be, this shows a desire to want to work with the client in the future and increases the possibility of much needed work load. 

Even these large changes at high level with the corporations have affected me as a student designer at Newman Gauge; I have seen a more varied work load due to the changes a Punch Taverns and the need for work to come from elsewhere. I have also learnt the importance of finding the need of the consumer before designing of the actual venue can begin; also I learnt that the best way to find out this kind of information was directly from using questionnaires such as the one I used on Facebook.

Stonegate High Street Branding

I have been given the job of researching the current market in order to produce mood boards and a presentation for Stonegate's high street locations; they have purchased many high street bars that are currently loosing money; we are looking to package up a new scheme and concept for the existing venues. 

Using various sources such as Mintel I compiled information about current high street brands such as Revolution bars and also the needs of the current consumer. I also used Facebook to conduct a small questionnaire; I spammed various people and got some interesting feedback about what people want. I put forward some ideas that we had discussed in the office and people gave feedback as to whether they think it could be a successful idea.

The production of this presentation by Newman Gauge was a clever mood; there had been no confirmation that there was going to be any work out of the high street brands but the forward thinking from the directors by presenting the client with an answer before the question has put the company in good contention of gaining more work. 

The presentation took place this week; we are awaiting feedback.